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Sandrelli

http://www.sandrelli.net/subs3.htm

This website focuses on examples of subliminal images that we can find in advertising and political campaign. Explaining that we have a subconcious mind that register everything, it is at this level that media and advertisers can influence our mind.
By studying some advertisements such as the one of Calvin Klein, the author highlights the fact that subliminal images referencing to sex can make increase the sell. It refers to our basic human instincts or survival. And this is why we are attracted by these kind of ad. Advertisers are aware of this fact and do not hesitate to produce a lot of ad with sexual references.

There are also some examples of subliminal images used in political campaign. The one opposing Bush to Al Gore is really striking : The word “rats” appears on the screen during a debate. It was apparently a part of the word “democrats” but it is strangely written larger…

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