Subliminal messages in advertising is used to influence consumers behaviour to make them buy. The easiest fields to use sbuliminal advertising are the movie and video industries.Scientific reports have shown that a simple flash of a product’s image in just a millisecond of time throughout an advertisement can create a stronger disposition towards purchasing the product. However, there is still some debate about the efficiency of subliminal advertising because studies have never proved that it really influences the consumer behaviour. Some advertisers tried in the past to increase their sales, for example with flashing the words “eat popcorn” on a movie screen in the cinema. Nowadays, advertisers try other way to put subliminal messages such as using color codes that can influence people’s mind towards a product or a brand.