The purpose of this article is to explain how subliminal images are used in advertising and politics. Even if we are not aware of the subliminal images, our brain register it and this is how it can influence us in our choice. Scientists at the University College London have led experiments on people to show that subliminal images are more noticed by our brain when we are not busy. As a consequence it is logical that when watching TV, we are subject to memorize it ! As an example, in 1958, the author uses the Vicary experiments with popcorn and coke subliminal messages in a movie theater and proves by this study that it has certainly worked on people’s mind.
Subliminal images are still debated by scientists but the author of this website asks a relevant question. Why would million of dollars spent in the advertising campaign of Bush in 2000 if it doesn’t work?